Brian E. M. King

Brian King is Professor and Associate Dean in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. He completed his MSc in Tourism at the Scottish Hotel School under the supervision of Professor Kit Jenkins and returned to the School as a lecturer after spending time in the tourism industry. Since moving to Australia (1986) and Hong Kong (2012) his teaching and research has focused on tourism in the Asia-Pacific region with an emphasis on cultural dimensions and leadership. He has published books and articles on tourism marketing, integrated resorts, VFR travel and Asia-Pacific tourism. He is Co-editor-in-chief of Tourism, Culture and Communication.