Humans, Horses and Events Management

1: Introduction: Managing and experiencing an equestrian event
SECTION 1: THE MAKING OF AN EVENT
2: Event communities
3: The star of the show: the Icelandic horse
SECTION 2: MANAGING THE EVENT
4: Strategic management of horse-related events: The case of the National Championships of the Icelandic Horse (Landsmót) 1998-2008
5: Event management and organisation: The execution of Landsmót, Reykjavík 2018
6: Segmentation, marketing, venue selection and competitiveness of events
SECTION 3: EXPERIENCING THE EVENT
7: The Visitor Experience at a Horse Event.
8: Volunteering at Landsmót: Gaining knowledge and experience
9: Horse welfare at events
SECTION 4: THE MEANINGS OF THE EVENT
10: Identity construction in relation to niche events: Images of Landsmót in social media
11: Multispecies encounters in events
12: Landsmót: A short documentary
13: Economic impact analysis of Events: Landsmót 2016
14: Community impacts of events: Resident expectations and experiences
SECTION 5: EVENT IMPACTS AND LEGACIES
15: Event legacies
SECTION 6: COMPARISONS AND CONCLUSIONS
16: Comparing Landsmót 2016 with other equestrian events: the case of the Alltech FEI World Equestrian Games™ 2014 in Normandy
17: Conclusions: Planning, managing and experiencing equestrian events

Katherine Dashper

Katherine Dashper is a reader in events management at Leeds Beckett University, UK. Her research focuses predominantly on human-animal relationships in the context of events, tourism and leisure, with particular interest in horses. She has published widely in international journals and books on issues related to human-horse relationships, gender, tourism, and events management. She has published a monograph on human-horse relationships in sport and leisure, and co-edited four books on tourism and sport. In 2018, she organized the international conference "Equine Cultures in Transition: Human-Horse Relationships in Work and Play." She is a rider and regularly competes in equestrian sport events.

Guðrún Helgadóttir

Guðrún Helgadóttir is a professor of tourism at The University of South-Eastern Norway and Hólar University, Iceland. She has led numerous research projects and published in international journals on equestrian tourism, events and tourism sustainability in addition to co-authoring and illustrating a textbook and a handbook of best practice in equestrian tourism. Guðrún has organized a number of conferences and volunteered at various events. She developed a diploma program of study in event management for Hólar University in Iceland. She is an amateur equestrian.

Ingibjörg Sigurðardóttir

Ingibjörg Sigurðardóttir is an assistant professor and the head of the department of Rural Tourism at Hólar University, Iceland. Her educational and practical background is in management and business administration, tourism, equine science and agriculture. Her recent research focuses on horse events and equestrian tourism. She has published in international and domestic journals and books on tourism, events, horses, and business. She has written and published different kinds of teaching material for university level and practical handbooks for business operators, both individually and with international co-authors. She has led research- and business development projects and participated in organizing international seminars and conferences on horses and tourism. She is an accredited young horse trainer within The Icelandic Horse Trainers Association, a horse breeder and an owner of a horse transport business.